Impartiality

Sorry, yes, perhaps I spoke too soon and without thinking but I am very sceptical of advertising like this. I got a bit carried away due to impatience with proclamations such as "lifetime warranty". You think they'd replace a product for a customer if it audibly degenerated after several years of use? (Or do they mean that they promise to fix any problems that may occur in the future??) To be fair, I didn't claim their products to be rubbish; my ridicule was more of their approach to advertising, of which I am very tired of. I am always critical of any advertising with even the slightest tinge of possible dishonesty.

Edited by Ash - 02 Sep 2014 at 6:10pm

Probably the lifetime of the device....

For example, if you connect a normal op-amp the wrong way round to its voltage supply its life is over!

You have a healthy scepticism Ash. There are people in company marketing departments throughout the world paid to put the best possible spin on whatever it is they are trying to sell. They can be highly skilled at it.