Evergreen?

When I worked at the bench (an engineering work bench), a colleague (no it wasn't a Supermarket work bench...) who was in a rock group (weren't they all?) mentioned an item called an "evergreen". Naive, I hadn't a clue what he was talking about.

He proceded to explain: 'an evergreen is a cheap gift given away to promote a product or service, or a goodwill offering as a way of saying thank you for your custom'

For years that thought kept recurring in my mind: just what could I give to my customers as a way of saying thank you?

It would need to be something useful - something that served a purpose - something hopefully helpful.

What about giving them an owners club? But they're not cheap I thought. They are quite costly, not only in setting up, but mainly in the cost of managing it.

So, around the beginning of 2008 I set it up and here it is.

Charity begins at home?

And this type is not tax deductible my accountant advises me.

less wrote: Graham, I do hope this is not what is keeping you awake at night!

Nope. Gluten intollerance is though....

Can only put it down to some chemical used in the dentist's needle - I'm otherwise OK, apart from the accute fibromyalgia that usually keeps me up at other hours.

But that's me all over as the scarecrow said...

Sales OK too - slightly above target... so far.

Can't remember why I started this thread now