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Open to all owners plus those contemplating the purchase of a Graham Slee HiFi System Components audio product and wishing to use this forum's loaner program: join here (Rules on posting can be found here)

This website along with trade marks Graham Slee and HiFi System Components are owned by Cadman Enterprises Ltd

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ICL1P View Drop Down
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    Posted: 06 Feb 2013 at 11:24pm
Originally posted by Graham Slee Graham Slee wrote:

No, they think I've become a marketing whiz-kid now I'm doing newsletters...

How else is a poor boy supposed to make a living? I wonder if they get as angry with the others who send newsletters as they do with me?

I even had one complain suggesting I'm no part of the company anymore and a marketing man does all my writing.

Nowt as funny as folk - as they say round here. Wink


but is this marketing working, Graham?
Ifor
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Reflex M & ACCESSION M, CuSat50, Majestic DAC, a Proprius pair.
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Points: 16314 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Graham Slee Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 2:17am
Good question. The video I did has had 170,000 views and 65,000 click throughs to the website according to my Google ad words account. If 10% ended up in sales during the time the video has been up, then we'd have sold 6,500 products in less than six months. However, so far it has resulted in no sales whatsoever. Our company could have had £20,000 more profit in 2012 if we'd not spent it on marketing.

But you have to ask this. If there were no website, no forum, no ads, do you think with absolutely nobody knowing we exist we'd be in business.

I may be breaking some illusions here but we don't do this just as a hobby - it's our jobs!

We really like doing what we do, but even in Yorkshire we have to have somewhere to live to bring up our kids... I have found more recently that lots of people think we are a public service and should do what we do for free.
That none should be able to park up and enjoy the view without a smartphone and the knowledge in how to use apps
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ICL1P View Drop Down
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Points: 2397 		Post Options Post Options   Thanks (0) Thanks(0)   Quote ICL1P Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 7:32am
Surely you must be putting down your marketing efforts. How can you say that the video had resulted in zero extra sales? How could you attribute a sale directly to e.g. the video or a newsletter? I'm quite sure I wouldn't have purchased a Reflex M and CuSat if I hadn't found this forum, its members and the loan scheme, but surely my purchase can't in anyway be attributed, without me having told you this, to any specific aspect of your marketing.

Who receives the newsletters? Is it just those of us that have signed up through the website or does it also capture the HiFi press people?

Edited by ICL1P - 07 Feb 2013 at 8:26am
Ifor
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Reflex M & ACCESSION M, CuSat50, Majestic DAC, a Proprius pair.
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Points: 9695 		Post Options Post Options   Thanks (0) Thanks(0)   Quote Fatmangolf Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 8:23am
Originally posted by Graham Slee Graham Slee wrote:

I have found more recently that lots of people think we are a public service and should do what we do for free.
I used the term "public service" in a recent post to compliment the way you do business and explain how good hi-fi works. Benevolence aside you couldn't do it for long without earning money from your business.
 
By contrast I run the GSP UK loan scheme on a voluntary basis because I think you and your company make great British hi-fi. That is worth supporting and many of us buy the products after hearing how great they sound. It isn't 65,000 units but your marketing including the online community is what brings us here.
 
As encouragement I'd highlight the rapid growth of the forum membership and the brand/product loyalty you have built. The work on the website, SEO, the video and promoting "Graham Slee" is driving this growth. The UK loans have doubled in the last 6 months despite the economic situation.
 
Keep up the good work.
 
Jon

Open mind and ears whilst owning GSP Genera, Accession M, Accession MC, Elevator EXP, Solo ULDE, Proprius amps, Cusat50 cables, Lautus digital cable, Spatia cables and links, and a Majestic DAC.
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Points: 6197 		Post Options Post Options   Thanks (0) Thanks(0)   Quote morris_minor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 9:26am
Maybe the online order form could include an optional field "Where did you hear about GSP", or something similar. This might give some clues to the effectiveness of various channels.

And perhaps another field: "Are you making your purchase after a home demo". As Jon reports increasing loans, are these being converted into purchases?
Bob

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Accession MC/Enigma, Accession MM, Reflex M, Elevator EXP, Era Gold V
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Points: 2397 		Post Options Post Options   Thanks (0) Thanks(0)   Quote ICL1P Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 9:43am
I know of new members (I would guess at least four) who have come here because I've suggested, on other forums, that it's a good place to be. I would also guess that 50% have loaned and purchased. I'm sure your experience, Bob, would be similar but greater due to a longer involvement.
This is all part of the GSP marketing mix, but it's not easily attributed to a single "piece" of the mix.
Ifor
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Reflex M & ACCESSION M, CuSat50, Majestic DAC, a Proprius pair.
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Points: 6197 		Post Options Post Options   Thanks (0) Thanks(0)   Quote morris_minor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Feb 2013 at 9:54am
Well, whenever I see threads on other forums asking about phono stage or headphone amp choices I always suggest GSP and the loan scheme, which even if the OP doesn't respond others reading it might. I don't have any idea of the effectiveness of this, but the in-bound links to the GSP site will do no harm for its search engine rankings.
Bob

Majestic DAC/pre-amp
Accession MC/Enigma, Accession MM, Reflex M, Elevator EXP, Era Gold V
Solo ULDE, Novo, Lautus USB and digital, Libran balanced, CuSat50
2 x Proprius + Spatia/Spatia Links
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