Advertising Standards...

It is important not to mislead in sales publicity.

Few in hi-fi seem to realise that the Advertising Standards Authority has powers to stop and prevent misleading and untrue claims (lies in other words).

There are similar organisations in other countries.

I find it rather frustrating hearing about claims that flout otherwise easily understood laws of physics. I find it even more frustrating that people can be so easily led.

However, I do not report such claims for the simple reason of "tit for tat" - an injured party will always do his or her best to obtain revenge.

Therefore it is up to the public to report these things.

Here is an example of what happens when a member of the public reports a false claim.

All we need now is to have a way of stopping the idiot individuals who perpetuate such false claims - maybe they get money in return for favours? And what about those reviewers the public simply knows are telling untruths? For every person who realises this, their must be some who are taken in? Maybe the ASA should widen its scope? I would welcome that.

I think we need to differentiate further...

There are mass producers

There are boutiques

And then there are craftsmen (not only me I hasten to add - there are others I'm sure, it's just that their voices are hidden)

Boutiques simply follow the fashion, and the fashion today is bullsh*t.

Hi graham

Hee hee, it might have done if I'd actually seen it! I think I might just be thinking of stuff I read in magazines 20 years ago.